Case Study: Excel Source Technologies
Client: Excel Source Technologies
Industry: Engineering, Manufacturing, and Industrial Automation
Technology Partner: UniqTech Solutions
Platform: ASP.NET Core | Custom CMS | Web API Integrations
Services Provided: Website Design & Development, Corporate Web Presence, Lead Generation Optimization, Technical SEO
About the Client
Excel Source Technologies is a global provider of advanced engineering solutions with a focus on process automation, industrial machinery, and custom equipment manufacturing. With a growing presence in international markets, the company needed a digital platform that matched the sophistication and quality of their products and services.
Their goal was clear: establish a strong digital presence that communicates trust, technical expertise, and innovation to both global clients and industrial partners.
The Challenge
The existing website was outdated and did not reflect the brand’s technical capabilities or global scale. Specific challenges included:
● Limited mobile compatibility and outdated UI/UX
● No clear value proposition or service segmentation
● Low engagement and high bounce rates from target visitors
● No integration with CRM or inquiry management systems
● Underutilized for SEO and content marketing
The Solution by UniqTech Solutions
UniqTech Solutions delivered a full-scale website redesign and development project tailored for a B2B industrial audience, focusing on performance, professionalism, and lead capture.
Key Deliverables:
1. Modern, Responsive Web Design
● Designed a clean, corporate-style layout with intuitive navigation
● Fully responsive across desktop, tablet, and mobile devices
● Highlighted verticals like automation, process control, and manufacturing systems
2. Custom Development with ASP.NET Core
● Developed the site using ASP.NET Core for high performance and security
● Modular architecture to easily update content, case studies, and service pages
● Built an admin dashboard for marketing and sales teams to manage inquiries
3. Technical Integrations
● Integrated with 3D Kitchen Design tools for user-generated layouts
● Developed custom shipping logic and real-time rate calculators
● Implemented integrations with ERP, CRM, and warehouse management systems
● Built a cabinet builder wizard to guide users through product selection
4. Performance & SEO Optimization
● Optimized caching strategies using nopCommerce's plugin architecture
● Minified scripts, lazy-loaded images, and leveraged CDN support
● Implemented technical SEO improvements: canonical URLs, structured data, XML sitemaps
4. Secure & Scalable Infrastructure
● Deployed on scalable Azure hosting
● Integrated with secure payment gateways (Authorize.NET, PayPal)
● Regular automated backups and monitoring system implemented
The Results
● Page load speed improved by 45%, enhancing both user experience and SEO
● Conversion rate increased by 20% within the first quarter post-launch
● Mobile bounce rate reduced due to the responsive and modern UI
● Higher engagement with product configurator and design tools
● Streamlined backend operations, reducing manual efforts by 30%
Client Feedback
"Our new website not only looks modern and professional but works flawlessly on all devices. UniqTech Solutions did a phenomenal job leveraging nopCommerce and ASP.NET to deliver a stable, scalable solution that’s ready for our next stage of growth."
— Director of Operations, RTA Cabinet Store
Key Takeaways
● nopCommerce proved to be an ideal platform for scalable, feature-rich e-commerce sites in the home improvement sector
● ASP.NET Core enables high performance, robust security, and future scalability
● Collaboration between UniqTech’s developers and the client’s internal teams was key to success
● Custom features like the cabinet builder and 3D design integration greatly enhanced customer experience
