Case Study: Excel Source Technologies
Client: Excel Source Technologies
Industry: Engineering, Manufacturing, and Industrial Automation
Technology Partner: UniqTech Solutions
Platform: ASP.NET Core | Custom CMS | Web API Integrations
Services Provided: Website Design & Development, Corporate Web Presence, Lead Generation Optimization, Technical SEO
About the Client
Excel Source Technologies is a global provider of advanced engineering solutions with a focus on process automation, industrial machinery, and custom equipment manufacturing. With a growing presence in international markets, the company needed a digital platform that matched the sophistication and quality of their products and services.
Their goal was clear: establish a strong digital presence that communicates trust, technical expertise, and innovation to both global clients and industrial partners.
The Challenge
The existing website was outdated and did not reflect the brand’s technical capabilities or global scale. Specific challenges included:
● Limited mobile compatibility and outdated UI/UX
● No clear value proposition or service segmentation
● Low engagement and high bounce rates from target visitors
● No integration with CRM or inquiry management systems
● Underutilized for SEO and content marketing
The Solution by UniqTech Solutions
UniqTech Solutions delivered a full-scale website redesign and development project tailored for a B2B industrial audience, focusing on performance, professionalism, and lead capture.
Key Deliverables:
1. Modern, Responsive Web Design
● Designed a clean, corporate-style layout with intuitive navigation
● Fully responsive across desktop, tablet, and mobile devices
● Highlighted verticals like automation, process control, and manufacturing systems
2. Custom Development with ASP.NET Core
● Developed the site using ASP.NET Core for high performance and security
● Modular architecture to easily update content, case studies, and service pages
● Built an admin dashboard for marketing and sales teams to manage inquiries
3. Technical Integrations
● Integrated contact forms and quote requests with CRM systems
● API-based sync with internal project documentation and support ticket tools
● Built-in downloadable brochures, certifications, and product spec sheets
4. SEO & Performance Enhancements
● Structured content hierarchy and URL mapping for improved indexing
● Meta tagging, alt attributes, and schema markup for services and case studies
● Page speed optimized via minification, caching, and image optimization
5. Security and Hosting
● Deployed on a secure ASP.NET Core hosting environment with regular patching
● SSL certificate integration and CAPTCHA-enabled forms for spam protection
● Daily backups and uptime monitoring added for reliability
The Results
● 50% increase in qualified inbound inquiries within 2 months
● Average session time improved by 35% due to better content structure
● Mobile traffic engagement doubled, with a 40% reduction in bounce rate
● Improved visibility on search engines for industrial automation-related terms
● Faster sales response time due to streamlined lead capture and CRM sync
Client Feedback
"UniqTech Solutions translated our complex business model into a clear, professional website. The new platform has become our top-performing marketing tool, helping us connect with high-value clients and partners globally."
— Managing Director, Excel Source Technologies
Key Takeaways
● A modern, mobile-friendly design builds trust in technical B2B markets
● ASP.NET Core provides the speed, scalability, and security needed for enterprise-grade websites
● Integrated lead funnels and SEO optimization drive measurable business results
● Collaborative design + development = digital transformation success
